At present, China's luggage industry is not only the global manufacturing center, but also the world's largest consumer market. There are thousands of luggage manufacturers in China, which produce nearly one-third of the world's luggage. The recovery of the tourism market after the epidemic will further promote the development of the industry. By 2025, the scale of the global market is expected to reach about 211.2 billion US dollars. It can be seen that my country's luggage market is huge and has been in a period of accelerated growth in recent years. It can be seen that the Chinese luggage market is huge and has ushered in a period of accelerated growth.

However, for a long time, the business model of the domestic luggage industry has been dominated by Original Design Manufacturer (ODM) and Original Equipment Manufacturer (OEM), and the industrial chain has concentrated on upstream accessories and midstream Manufacturers. Although there are a large number of processing manufacturers, their scale is generally small and the added value of the products is low, resulting in very fierce homogenization competition. The scale of professional manufacturers which have certain R&D and design capabilities is relatively large, and most of them also operate their own brands. Luggage brand operators are mainly from abroad and control the R&D, design capabilities and sales channels with the highest product profit margins.

　The distribution of the domestic luggage industry chain reflects the serious polarization in the market. First, the layout of domestic luggage is generally low-end product lines, with weak brand influence and low markup rates, and the unit price is generally below 75 US dollars. Second, overseas brands occupy high-end product lines, with unit prices ranging from 150 to several thousand US dollars, with high mark-up rates. The fault of the brand has become a good opportunity for the development of domestic cost-effective luggage brands, making the sales of suitcases priced at 50-150 US dollars hot. Before this, it was difficult for domestic brands to find a high-value, cost-effective and high-quality luggage product. At present, the downstream consumer market is relatively fragmented. Consumers in third- and fourth-tier cities are still in the process of consumption upgrading, while consumers in first- and second-tier cities are gradually becoming more rational in their consumption concepts, focusing on cost-effective products and personalized products. Changing business models and innovating product thinking are the keys to further deepening brand influence and expanding the market share in the domestic luggage industry.